Conclusion
Looking ahead to social media marketing in 2021 and beyond, Clubhouse App represents a changing demand for our audiences. People want to see more engagement, value, and transparency but they don’t necessarily want the production and endless waves of content that come with following a brand on social media.
There has been a lot of talk on Clubhouse about what will happen once the app leaves private beta and becomes public. Will marketers flood the app? Will eCommerce brands come in and only try to make sales? Will the value and networking possibilities diminish as more people get onto the app? Will the loss of exclusivity make the app lose its splendor?
Most of the questions won’t have an answer until Clubhouse App is public. There is also talk of the eventual monetization possibilities of communities there. However, with the loss of exclusivity comes the ability to build communities that are easy to manage and engage with without adding to an already crowded editorial calendar.
So it will be exciting to see what happens with the app in the future. And in the meantime, if you’re on Clubhouse, use the exclusivity to your advantage and start making those connections now.